9/21/2023 0 Comments Figma crunchbase![]() ![]() Then, you can either ask Google for companies in that space, or head to LinkedIn and do some digging. Go back to your target client profile, and note the size of the company your target client works at and where they’re located.įor the fintech example, that’s seed stage startups in major US cities. The next step is to source those projects that we’re gonna do on our own. Now we know what our 3 projects will cover. Find 3 companies that fits your target client profile If you need to make revisions to your messaging canvas to make this work, go for it - this is all written in (digital) pencil, not ink ☺️ 3. Increase retention x New product experiences.Now, we’re gonna look at our “Products” square and map what we sell to the results we can help our target clients achieve.įor the fintech example, here’s the “Results” together the “Products”:Īnd we can map “Results” to “Products” like this to form portfolio project ideas: So, in our fintech example, we know each one of our projects will either increase sign-ups, increase conversion, or increase retention. So, we’re going to develop UX writing projects where we:Įasy, right? 2. So here are the 3 results for that example: I’m going to walk you through this step-by-step with a fintech example. ![]() Pull out your messaging canvas, and look at the 3 results you listed in your “Results” square. This is the first step, and probably the easiest. Identify the “Results” you’re going to solve
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